TRAINER SUMMARY
Amir is a seasoned digital marketing strategist who has founded and worked with several regional tech and non-tech startups across a range of B2C and B2B industries, including financial technology, travel, F&B and education.
He has first-hand knowledge in commercialising his own game-changing technology solution, having co-founded and built an award-winning Fintech startup, CurrenSeek, from the ground up. CurrenSeek is a currency exchange booking and comparison platform that helps travellers and businesses make simpler, safer, more
cost-effective and informed exchanges. It also empowers licensed money changers to make their business FinTech ready and expand their reach beyond their shopfront.
Amir also serves as co-founder and advisor of Wepool Sdn Bhd, a data-driven and
growth-oriented consulting and innovation firm dedicated to helping early-stage companies and startups build their brands, growth hack and acquire new customers in scalable, sustainable ways. A driven self-made entrepreneur and marketer, he has diverse yet in-depth knowledge of key paid acquisition strategies such as SEM and PPC ads (e.g., Google, Facebook, Twitter, LinkedIn, Instagram, YouTube, Quora, Waze, etc.), CPA ads, Conversion Rate Optimisation (CRO) tactics and Sales Funnel Optimisation, as well as organic customer acquisition strategies (e.g., SEO, content marketing, social media marketing, email marketing, digital PR, and influencer marketing.)
Amir holds a Bachelor in Science Engineering (BSc) and an MBA which has contributed to his affinity for the technology space and strong ability to leverage on data analytics for maximising marketing ROIs.
